AIDA has a proactive role in the approach to establishing the strongest possible relationship between the agency and all actors that contribute to creating a more favorable climate for increasing foreign investment in Albania. For this reason, the agency remains committed to creating or continuously engaging in initiatives that create or expand new opportunities for new investors or investors present in the country.
Promotion efforts are also related to the ongoing engagement with investors who are already present in Albania. By providing effective services and keeping communication channels open, AIDA gains trust, visibility and credibility for other potential investors who will engage with us for their plans to invest in Albania.
Promptly after the successful conclusion of the first Agriculture Outreach Campaign, which was held in May 2019 in Switzerland, AIDA started the preparations for a second campaign to be realized in 2020, in accordance with the South East Europe 2020 Strategy and the Multi-Annual Action Plan (MAP) to create a Regional Economic Area (REA). The automotive sector was selected as a priority sector, aiming to increase the variety of foreign investments, a faster climb in the value chain, as well as a greater presence of Albania in this sector. After considering several countries, Austria was chosen as a target country. A value proposition was prepared, followed by a brief one-page presentation of the automotive industry in Albania. With the support of World Bank Group (WBG), AIDA selected 180 companies, which were contacted via e-mail, postal mail and phone calls. Supported by WBG and in collaboration with Advantage Austria, AIDA had planned to visit Austria in March 2020 to present Albania’s value proposition and discuss investment opportunities in the automotive sector and related manufacturing industries. Due to the outbreak of the COVID-19 pandemic, the visit and the final phase of the outreach campaign was postponed indefinitely. The companies which had scheduled meetings have been notified accordingly.
In AIDA’s view, promotion efforts are also linked with the constant engagement with investors which are already present in Albania. By offering effective services and keeping the communication channels open, AIDA gains trust, visibility and credibility for other potential investors which will engage with us for their plans of investing in Albania.
One of AIDA’s objectives is to provide investors with information on the best ways to deal with the impact of Covid-19. In continuous communication with EBRD, the team of the Investment promotion & After Care servicing at AIDA, has completed the "Know How to… in a Crisis" programme, developed and offered by EBRD.
The Know How to… in a Crisis advisory programme has been developed to provide practical information and vital resources on how to manage and survive as a business through crisis situations such as the COVID-19 pandemic. The programme will provide critical 'know-how' and business tools to micro, and small business in 30 economies where the EBRD invest. They are designed to respond to your key questions and learning needs.
The programme includes the following five 30-minute e-learning modules, as well as a regularly updated library of resources and tools:
- Crisis Management: Your customers and suppliers
- Crisis Management: Financial management essentials
- Crisis Management: Financing your firm
- Crisis Management: Your staff: your key asset
- Crisis Management: Management and leadership challenges
In alignment with AIDA’s direct communication and ongoing assistance to businesses, as well as taking into consideration that not all businesses and their respective personnel might have access to the original source of these modules, AIDA aims to facilitate the access of enterprises to these vital resources and tools, as well as distribute and transmit them to businesses through other more direct mediums (which might be in the form of training sessions, brochures, presentations, webinars, etc.). For this purpose, AIDA has adapted each module of the EBRD programme into preliminary brochure and presentation formats to be distributed to a wider audience.
AIDA has also been engaged in following webinars of various topics which cover a series of industries, in order to gain better insight on the developments in the world and in order to spread this information to our investors.
DA has a proactive role in approaching foreign investors already present in Albania. The After Care sector has developed a communication and cooperation network with relevant stakeholders, important at the local and central level aiming to promote reinvestment in Albania. Effectively this translates into job growth and overall improved investment climate in the country. In this regard, AIDA has institutionalized the cooperation with local government, in order to be in a common synergy towards improving the service for present foreign investors and generating new ones. With the assistance of IFC / World Bank, AIDA is developing a mechanism to address investor issues in Albania.
The cooperation network is already consolidated with 8 municipalities of the country: Shkodra, Vlora, Tirana, Durres, Berat, Lezha, Fier and Elbasan. Within 2020 is expected that this network will be extended with two other municipalities (Vora and Kavaja), with the assistance of GIZ. This mechanism serves investors and their business plan development, the solution of their concerns, has strengthened the relationship between central and local government, and especially has encouraged reinvestments.
During the period April-May 2020, the Investment Department staff at AIDA held the survey “The Impact of Covid-19 on Business in Albania”, aiming to define the situation created as a result of COVID-19 in foreign and local businesses operating in Albania. Initially starting with the companies that have been assisted by the Aftercare sector at AIDA, the list of surveyed enterprises was expanded up to 200 businesses according to the sectors supported by the government packages. The surveyed companies represent different sectors such as textiles, leather, footwear, automotive, agro-processing, mining, service sector, ICT, telecommunications, tourism, etc. The first step consisted of businesses being notified via email about supportive financial packages designed for the situation. Later on, phone calls were made to identify any sort of problems of the companies and the Aftercare Sector was committed to provide solutions as soon as possible.
During July 2020, another questionnaire was conducted, “Impact of Covid-19 on the tourism sector”, which aimed to identify the problems that the tourism sector was facing. According to official data, 671 entities operate in this sector. After extracted 251 which were the one that had published data on the value of profit tax for the 2018 fiscal year, there have been initially, the notified via dedicated email about the measure package approved by the Government for this sector.
AIDA managed to collect important comments and suggestions on additional measures via phone calls, where the most important operators and tourism associations in the tourism sector were contacted to get more acquainted with the problems that they were facing during the COVID-19 pandemic.
Through this communication with businesses, was also conducted analysis regarding the impact of the payment of profit tax has on the sector related to agencies or tour operators.
The realization of this questionnaire, in addition to the primary purpose to obtain information on the situation of businesses and to provide assistance, has had the broader purpose of obtaining concrete suggestions. These suggestions have been elaborated by the staff of the Investment Department by issuing a report with proposals for reforms or legal improvements where gaps or problems have been identified.