The BIOFACH 2020 fair, of medicinal herbs and organic foods, is taking place in Nuremberg, Germany on February 12-15. AIDA (Albanian Investment Development Agency), enabled 5- Albanian companies (Albanian Herb, AlbFruit 2005, Bidaj, Bioalba Group, BioBes)this year to have a dedicated stand at the joint pavilion of Albania.
BIOFACH is an important business event in the medicinal herbs and organic food sector, which this year brings together around 4,000 exhibitors from around the world. This event is being held for the 30th time in a row and is seen as a tremendous success story. BIOFACH is expected to create opportunities for cooperation and expansion in foreign markets, promoting Albania as a destination with great development potential for medicinal plants and organic products, but also as an opportunity to enter into new contracts between participating companies.
AIDA in this organization collaborated with partners SIPPO (Swiss Import Promotion Program) Innovation and Albania (a project of the Swiss Agency for Development and Cooperation SDC), which assisted the AIDA staff and 5- companies participating in the fair. AIDA and SIPPO served as a connecting point between companies, visitors and potential foreign companies, for investment in the agricultural sector and mainly that of medicinal and aromatic plants. AIDA, in cooperation with Risi Albania in the framework of participating in the fair, prepared the brochure "Enjoy Bio Albania", which contains information on the development of the medicinal and aromatic herbs sector in Albania, as well as general information about the 5 companies participating in the fair.
This brochure was presented to visitors and stakeholders in the form of a business card from which the brochure is accessed directly on the official AIDA website, scanning the QR code. In the following link found brochure prepared for this fair: https://aida.gov.al/sq/te-reja-publikime/publikime/607-sektori-i-bimeve-aromatike-dhe-medicinale-ne-shqiperi
Through participation in the fair, the AIDA aims to promote Albanian business and the aromatic and herbal sector, enable meetings with interested companies for partnerships, and support Albanian companies with logistics for scheduled meetings, increasing exports in this sector, attracting foreign investors and promoting Albania.