PANEL DISCUSSIONS | Future Hospitality Forum

PANEL DISCUSSIONS | Future Hospitality Forum

Panel 1 — Success Stories from Global Hospitality Brands

A reflection on the journeys and success stories of global hospitality brands in Albania—spanning the decision to invest, market entry, and the consolidation of operations, along with the lessons that have shaped their experience.

Panel 2 — Albania’s Next Hospitality Investment Wave

An overview of Albania’s transformation into an increasingly attractive market for international hospitality capital, analyzing the criteria driving investor decisions, the country’s competitive advantages, and the potential for nex

Panel 3 — Beyond the Hotel: Building the Ecosystem International Brands Need

A discussion on the ecosystem enabling the industry to thrive beyond the hotel structure itself—from human capital and innovation readiness to financial sustainability and public-private cooperation as a key factor for a more competitive investment climate.

October 2, 2026 | TKOB, Tirana