In 2024, the Albanian Investment Development Agency (AIDA), with the support of the Regional Cooperation Council (RCC) and the World Bank Group (WBG), developed an outreach campaign focusing on the tourism sector in Spain during June 18-20.

The selection of the sector was carried out considering the developments of tourism in Albania as well as the significant increase of interest and investments in this field.

In the context of attracting elite European brands to the local market, AIDA held physical meetings with some of the most prominent Spanish hotel groups, including Barcelo Group, Catalonia Hotels and Eurostar Hotels by Groupo Hotusa to present the Albanian government's offer, the fiscal incentives of the tourism sector, Albania's competitive advantages, etc.

The campaign was also carried out in accordance with the objectives set by the Business and Investment Development Strategy (BIDS) 2021-2027, which envisages the implementation of a total of 7 promotion campaigns throughout the duration of the strategy's action.

The Lead & Aftercare Sector at the Directory of Foreign Investment, Partnerships and Research has developed an effective communication and cooperation network with key stakeholders at local and central levels in order to promote reinvestments in Albania. This translates into an increase in jobs and an improvement in the investment climate of the country.

In this regard, AIDA has institutionalized the cooperation with local government, with the aim of providing efficient assistance to foreign investors already present in our country and generating new investors. This network now operates with 12 municipalities in the country, namely Shkodër, Vlorë, Tirana, Durrës, Berat, Lezhë, Fier, Elbasan, Kavajë, Vorë, Kamëz and Korçë.

Among the undertaken initiatives are sectoral round tables and “Investor Support Days” in cooperation with central government institutions, foreign diplomatic missions in our country and the relevant chambers of commerce, in order to best respond to investors’ requests.

Throughout 2024, AIDA has met with 163 companies through site visits, roundtables, but also through meetings of foreign investors in our country, thus fulfilling a dual task.